How to Survive in an Economic Recession

English: A graph illustrating numbers of net j...

English: A graph illustrating numbers of net job losses & gains in the United States during the late-2000 economic recession. (Photo credit: Wikipedia)

A country‘s economy is a cycle. Sometimes it’s at the top and sometimes it’s below. Being at the lower part of the cycle is what you may have heard and read over and over again in televisions and newspapers as economic recession.

An economic recession is characterized by weakening business environment where there is low demand and in turn lower production. Most of the time, this results to a high inflation rate, which in lay man’s term is the lowering of the value of one’s money. This happens because of the rising costs of food and other retail items in the country. The same number of items that you can buy with for instance a hundred dollars will not be the same as number of items that you used that with years ago.

An economic recession, when it charges forth without any intervention can wreak havoc in a country’s overall economic health. It can lead to the loss of jobs, closure of businesses and rising costs of living. This is what the United States is currently feeling right now. 2008 has not been a good year for the country with large losses in its real estate industry as well as in other business sectors. Many lost their jobs and had their homes foreclosed because of non-payment of monthly fees. The country is also feeling the burden of skyrocketing oil prices as well as food and living costs.

With the United States as one of the main driving forces of global economy, their slowdown is felt all over the world. Countries which they have business interests have also suffered economic slow downs. The dollar which is being used in transactions all over the world is also weakening, affecting people who have either invested in the American currency or those who use it for their business. Often, in this scenario, those who are in the export business are affected by this as they are given dollars as payment for the products that they manufacture.

But don’t get worried. Although the economic recession may seem hard to deal with, it is not impossible to do. In fact when you really think about it, the whole family can actually do their part in saving during these economic recession times. Here are some ways:

1. Involve the whole family
You are not only one who should be saving during these hard times. Doing this should actually be something that the whole family should be doing. This way, you can be sure that everyone is pulling their weight. Saving as a family will also help keep the family closer in this hard times.

2. Explain the situation
You may not realize it but young children are actually smarter than they let on. When they are given a clear explanation, they will understand the situation and will even act on their own volition. You don’t have to constantly remind them or order them about. Explaining the situation will also allow your kids to feel that they are needed and that they can do something significant for the family. As young as they are, they also like to feel that they are needed.

3. Be a role model
Asking your children and other family members to save up when you are not is a bad way to encourage them. Make sure that you serve as a good role model to them by doing your part and making sure that they see you doing your part in this economic recession.

Network Marketing and Twitter

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Did you know that you can engage in simultaneous conversion through Twitter? This social network website has definitely hit the online community hard and fast ever since it was launched in 2006. It has millions of subscribers worldwide and if you can penetrate this community, you can use Twitter for network marketing.

However, you must use the site properly to ensure success. You can place your links in your very own profile page on Twitter. The links can lead to general topics and breaking stories. It would be best to have a separate site for the products or services you’re offering. With your account in Twitter, you will be able to increase the traffic on your business site and make more sales.

Twitter offers special opportunities to its users especially those who want to expand and enhance their social media and marketing campaigns. How will you be able to do this? Here are ways to achieve your goals:

1. Building good relationships with business prospects
2. Provide commentary and insights on certain events
3. Promote events
4. Generate site traffic
5. Press release

If you still haven’t noticed, big companies are now using Twitter for network marketing. Why don’t you do the same? A good thing about the site is that it’s free. You will not spend anything when you sign up and its one of the best ways to access your target market globally.

Some business owners don’t have enough money to conduct internet marketing. If you’re one of them, you can use Twitter for free advertising.

You must be aware that there are already lots of business owners promoting their products and services online. You may even encounter lots of them once you sign up. For first timers, it can be difficult to track your target market.

Some customers don’t like network marketing. Perhaps you’ve already heard about pyramiding scams. Well, there are illegal companies out there and if you decide to be part of network marketing, you should choose a legal and reputable company. Herbalife, USANA, PrePaid Legal, Meleleuca, Excel, and Amway are reputable companies that offer network marketing opportunities. There are still other companies out there. When choosing a company, make sure that you’re interested in the product or service they are offering; that way, you easily sell to customers because you enjoy what you’re doing.

If others can succeed in network marketing through Twitter, then so can you; if you’re a new user, you need to know the various tools offered by the site. Maximize the tools and opportunities to your advantage. Since the tweets are only 140 characters, you should make it catchy and interesting. You should make updates every now and then since the updates are sent to all your friends on Twitter.

That way, they will know what you’re doing. Don’t go down to business immediately. Study the online community and identify your prospects. Make friends and gain their trust. Once you develop trust and confidence, you can now proceed with network marketing. You can even put links on the tweets that lead to your business site.

You will need to update your business site and your Twitter account regularly. Check if the links are working properly. The links should be interesting as well so that other users can notice it. Network marketing success can be achieved through Twitter; so sign up now.

Cyber Security Threats

Handset configuration can cause problems sendi...

Handset configuration can cause problems sending and receiving MMS messages. (Photo credit: Wikipedia)

Cyber security is about protecting your computer from any threat that may use your data and information without authority, protect your machine from different threats like viruses, worms, spyware, and malware. When these threats are blended together, they can overload and shut down systems and resources.

Everybody seems to rely on computer nowadays, bill payments can be done online, communication, transportation, entertainment and other aspects of our lives depend or influenced by computers. This is why computer or cyber security threats are important to be dealt immediately.

There are different kinds of cyber security threats, for example, our browsers are not that safe anymore. Browsers have vulnerabilities where expert hackers can exploit codes and passwords. Hackers would use even our trusted websites to make these attacks. This is why software manufacturers are investing on security to set up tools that would protect users even on trusted sites.

Another alarming security threat is that there are an increased number of incidents where national records are extracted. Economic data of a nation or state can fall victims to cyber theft. National and state governments are not the only victims, in the United Kingdom cyber theft is recognized to be among the biggest crime in the country. Cyber theft could include credit card fraud, illegal bank transfers and phishing attacks.

Phishing attacks are fraudulent processes where sensitive personal and financial information are asked from an individual. People would fall victims to phishing scams since they pose as legal and trustworthy institutions, they are normally sent out through emails and instant messaging.

Computers are not the only targets of cyber threats, mobile phones are also being attacked by worms, viruses, and malware. Mobile phones are very susceptible to hackers and also viruses. Old cellphones can be immune to viruses, but new cellphones, the smart ones, because of their standardized operating system are now in risk of viruses.

Multimedia messaging services or MMS can send multiple copies of the phone address book or copy the phone book into a new handset just within a couple of minutes. Aside from that it could also infect other phones within the area and disrupt communication protocols.

Cyber-terrorism is also another increasing cyber security threat experienced by users. Some experts would say that cyber terrorism is just the same as hacking. But experts would agree that it is intended to create or start fear, physical harm or death by using electronic methods.

An example would be the case in Romania, where terrorists were able to control the life support systems in an Antarctic research station, putting 58 scientists in danger. This kind of attack can affect a great deal of people, weaken the economy and even make the country vulnerable to military attacks.

Another common cyber security problem would be the attacks of people themselves, like disgruntled employees. In a survey conducted by the Nucleus Research and KnowledgeStorm, 1 out 3 workers would jot down their passwords. This is not the best security practice since jotted down passwords can be lost and used by unsatisfied workers.

There are increasing number of cyber security threats that needs to be addressed immediately. Long-term plans and solutions should be created to address the increasing number of victims. While we wait for government and organizations to come up with long-term solutions, it is our individual responsibility to make sure that we keep our personal and work-related information safe.

 

What is Brand Equity?

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Brand Equity Defined

Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand equity and its impact on a business is based on the knowledge of the customer about that product. And yet, brand plays a vital role in helping build that knowledge and awareness, as well as the choices they make based on that knowledge.

Brand equity, then, reinforces the significance of a brand’s value and produce that positive type of recall in the mind of consumers. Marketing research has revealed that brand equity is one of the most important asset to the company.

Three Perspectives of Brand Equity

As an intangible asset, brand equity only gets its meaning out of the perceived quality and associations made by a consumer on a given product. Brand equity can be viewed in three different perspectives:

Financial: One way to understand the value of brand equity is to calculate the premium that is placed on a product. To further understand, take for example two types of products: one that is of a recognized brand, and the other is unrecognized brand. Consumers are willing to pay a bigger amount for the branded product over those which they are unfamiliar with.

Brand Extensions: When certain products attain a certain level of commercial success, most companies consider extending their line by introducing newer products under their brand. Because of the existing brand awareness, these companies will no longer invest on large advertising expenditures just to make that newly introduced product known.

Consumer-based: The trust and attitude exhibited by a customer towards a given product is impacted by the associations they make with that brand. Oftentimes, these associations are a product of their own experience with using the brand. Therefore, actual experience plays a crucial role in the marketing strategy, especially in a developing brand.

Benefits of a Strong Brand Equity

Not all brand equity is positive, therefore most companies invest on building a strong brand equity. After all, it offers several benefits to the company. Below are just some of the helpful benefits that a company can derive of a good brand equity:

Establishes a more reliable stream of income.

By increasing brand equity, companies are also able to increase their profits through increased market share and premium pricing for less promotional costs.

If you have established a good brand, then you can sell that brand name at a given price.

Managing Brand Equity

There are three stages involved in creating, building, and managing your company‘s brand equity. They are outlined below:

1.) Your first step involves the introduction of a product of a given brand into the market. You must establish a certain standard for that brand to be able to launch products in the future that will sell in the market. Your aim here is to produce a positive response from the consumer to build trust among consumers.

2.) Try to produce a brand that is unique and yet memorable. The attitude of your brand must be accessible to consumers and must also provide benefits to satisfy its users.

3.) Consistency is the key. Your message must be synchronized with your company’s overall image and reinforce the value espoused by your organization. This is one of the most effective ways to build a strong brand equity.

 

7 Ways to Get to the Truth : When the Sale “Disappears”

 

Sale

Sale (Photo credit: Gerard Stolk (vers le Midi-Carême))

You’re close, really close, to making a sale. Your potential client is in the market for your product or service and you’ve had a couple of good meetings.

Have you been in this situation before?

Of course you have–we all have, and it’s painful. So, can you keep from getting dropped? Yes–With the Unlock The game Mindset, you can abandon the salesperson role and come from a place of integrity that stems directly from your personal brand that doesn’t compromise your authentic self. This opens communication with your potential clients so you can learn the truth about their situation–and that’s what you always want.

These suggestions will help:

* Don’t assume the sale. Potential clients are used to the traditional buyer-seller relationship, so they may decide not to tell you things that might make them vulnerable to you. Until you’re sure you know the complete truth, you can never assume the sale.

* Keep making it easy for potential clients to tell you their truth. Toward the end of your conversation, ask, “Do you have any more questions?” If potential clients say no, follow-up with the 100-percent-final truth-gathering question: “Now, are you 100 percent sure that there’s nothing else that I can do on my end to make you feel more comfortable with this situation?” You’ll be amazed how often people then say, “Well, actually, there is one more issue…” And it’s at that point that you really start to hear their truth.

 

* Call back to get the truth, not close the sale. Most potential clients who suddenly “disappear” will be expecting you chase them down by calling them and saying, “Hi, I was just wondering where things are at?” Instead, eliminate all sales pressure by telling them that you’re okay with their decision not to move forward, based on their not having called you back. In other words, take a step backward. Most of the time, it’ll open the door to a new level of open, trusting communication.

* Reassure potential clients that you can handle a “no.” Of course we’d rather not hear a “no.” But the only way to free yourself and your clients from subtle sales pressures is to let them know that it’s not about the sale but about the best choice for them–and if that means no sale, it’s okay, because it’s ultimately not about you but about them.

* Ask for feedback. Whenever potential clients “disappear,” call them back (e-mail them if you have to, but only as a last resort because dialogue is always better) and simply ask, “Would you please share your feedback with me as to how I can improve for next time? Now that our sales process is over, I’m committed to understanding where I went wrong.” This is not being feeble or weak — it’s being humble, which often triggers the truth.

* Don’t try to “close” a sale. If your intuition tells you that the sales process isn’t going in the direction it should be going – which is always toward greater trust and truth–trust those feeling. Then, make it safe for potential clients to tell you where they stand. It’s simple–all you have to say is, “Where do you think we should go from here?” (But be prepared: you might not want to hear the truth of how they’re feeling. You can cope with this by keeping your larger goal in mind, which is always to establish that the two of you have a “fit.”)

* Give yourself the last word. Eliminate the anxiety of waiting for the final calls that will tell you whether the sale is going to happen–instead, schedule a time for getting back to each other. This eliminates chasing. Simply suggest, “Can we plan to get back to each other on a day and at a time that works for you–not to close the sale, but to simply bring closure regardless of what you decide. I’m okay either way, and that’ll save us from having to chase each other.”

 

You’ll find that these suggestions make selling much less painful because, with Unlock The game, you learn to focus on the truth instead of the sale.

 

 

5 Reasons Why the Right Point of Sale Equipment Increases Profits

Point Four Touch Point of Sale Till

Point Four Touch Point of Sale Till (Photo credit: Cyberslayer)

Whether you own a restaurant or a retail outlet, the right point of sale (POS) hardware and software can increase your bottom line. Here are five reasons why:

1. Return on Investment. While there are POS systems at many different price points, there are inexpensive software solutions that have great functionality, work with a wide variety of types of hardware, and can integrate with other business software. For example, if you are looking for pizza shop software, Point of Success is a low-priced restaurant POS software package that has a wide range of features. Similarly, Microsoft Dynamics Retail Management System (also known as Microsoft RMS) is a cost-effective solution for a clothing boutique.

2. Enhance Customer Service. If you’re a restaurateur or a retailer, your relationships with your customers are paramount. POS equipment can ensure that your employees can spend more time interacting with customers and less time entering information into equipment. Restaurant POS software, for example, allows employees to enter and track orders, so mistakes are minimized and customers aren’t kept waiting. Similarly, retail point of sale software can give your staff immediate access to availability, prices, and the location of inventory. This means that your customers can get a high level of service, increasing the likelihood of repeat business.

3. Increase Efficiency. If you can increase the efficiency of your restaurant or retail store, you’ll soon see increased profits through a decrease in staffing costs, losses due to errors, and improved accountability. Microsoft POS, for example, allows your employees to quickly and efficiently check out customer purchases with built-in credit and debit card processing. It also enables you to do everything from tracking work hours with a time clock to tracking cashier tasks. This kind of transparency enables you to make informed decisions about policies and procedures, as well as to track problems back to their source.

4. Lower Training Costs. With point of sale software and hardware, you have a standardized training approach for your employees. By customizing the software to correspond to your menu items, for example, a trainee can quickly and easily enter orders. That same software can print preparation tickets or display orders on a kitchen monitor. With pizza shop software, you can easily train delivery drivers to pick up delivery dispatches and note their availability when they return from deliveries.

5. Improved Reporting. One of the primary benefits of point of sale software is its reporting capability. Better reporting gives you the information you need to do everything from making buying decisions to preparing your tax returns. Reporting capabilities vary from software package to software package, and the type of business you have will most likely dictate the type of software you need. For example, Microsoft POS and Microsoft RMS both allow you to manage and track inventory, generate purchase orders, track customer purchase histories, and track employee hours. Microsoft RMS offers even more reporting options, including customized reports, the ability to track backorders and layaways, and the capability to manage account receivables of customers.

The importance of point of sale equipment and software can’t be overstated. It may seem like a significant investment, but it will more than pay for itself with increased sales, efficiency, and reporting.

 

5 Tips To Successful Joint Ventures

Joint venture

Joint venture (Photo credit: wsh1266)

When businesses think of team building, business owners usually associate it with building their company’s internal workforce into a lean-mean fighting machine. Team building, however, should be extended to include external relationships such as those with other businesses. Enter joint ventures or JVs for short.

Joint ventures generally are business partnerships established between two or more parties (individuals, business groups, companies, corporations) for the purposes of expanding the business and achieving merits by joining forces and working as a team. The parties involved in joint venture agreements complement each other, leverage each others assets, compensate each others weaknesses, and at times equally share risks.

Less than 5% of businesses actually use joint ventures effectively and most don’t even use it at all. In order to get the most out of joint ventures correctly, multiple factors such as choosing who to partner with, approaching potential partners correctly, negotiating a win-win deal for all parties involved, and having a well-coordinated execution need to be taken into consideration.

There are several types of joint ventures. Big companies may join forces to become even more powerful and thus dominate the market, while small companies may team up to build a stronger presence in their market niche in order to fend off bigger, resource-rich companies. JVs can also be used to gain access into foreign markets. Foreign companies often form joint ventures with indigenous companies that are already present on the market, but lack capital or financing to truly take advantage of the market potential. Foreign companies can bring money, new technologies and competitive strategies into a joint venture deal, while benefiting from the relationships and the brand of the domestic company.

These complementary partnerships benefit all the businesses involved if set up correctly with the right partner. Here’s a powerful but simple example of a JV that many businesses can take advantage of to grow their small business fast. It is a highly efficient method of increasing business profits by teaming up with another partner whose business is non-competitive and offers a highly valuable asset, a highly responsive client list that would be interested in your products or services. By tapping into this hidden goldmine, small businesses can save thousands of dollars in marketing expense to reach their target clientage while achieving the goal of boosting the bottom line. The business offering the vehicle in which to reach these clientage, the client list, benefits from offering complementary products and services that it does not sell and makes a cut of the sales generated from marketing to this list.

Here are 5 tips for joint venture success:

– Choose your partners carefully. A joint venture has greater chance of being successful if partners have an excellent reputation. An essential component to good team building is having the right partners. They must be trustworthy and have a high level of integrity.

Joint ventures involve extensive team building effort because it is a relationship between two parties and if the relationship is to last, it must be nurtured and kept going. Both parties must be able to trust each other and deliver on each others promises. To find the right partner, perform solid market research and approach only businesses you would want to do business with long-term. If you want to form a partnership with a certain company, make sure that its business practices are in-line with yours. It would be very difficult for you to form a reliable team with people who lack motivation or professionalism, so you should look for well-trained, open-minded potential partners.

– Know what to expect from the beginning of any JV relationship. Know from the start what your goals are, what you want to accomplish, and see if your goals are attuned with the partner. Each company should come up with a marketing plan and clearly specify what is expected from their potential partners.

Plan your strategy ahead of time and make sure you cover all the legal aspects stipulated in your joint venture contract, like resource availability and management, special allocations, mutual gains, deductions and income issues. Stick to the business development plan and establish new priorities and goals as you progress. By efficiently managing resources and by maintaining a good, competitive business policy, you will secure the longevity and the success of your business.

– Draft proposals like mini-sales letters. Compose a professional proposal letter explaining the advantages of the joint venture in a convincing way. Keep it short, clear, concise and coherent while briefly introducing your business and why they should do business with you. Remember to tune in to the radio station your prospective JV partner listens to, WIIFM or what’s In It For Me.

If you want to propose a joint venture to anyone you have to give them a really good reason why they should do it. Otherwise, they will most likely decline your proposal. Big, successful companies receive many joint venture offers so you have to stand out. You should educate them about the advantages and the benefits of choosing you over the others. If this partner happens to be a dream partner, stay persistent as persistence demonstrates sincerity and determination to make it work for the potential JV partner.

– Avoid shooting too high with your offers. If you are a smaller business, do not target your offer to a large company first as it will most likely be thrown away. Instead of aiming too high at this point, establish successful joint ventures with small companies in order to get noticed by the bigger, powerful ones. Establish a reputation as a solid business owner who knows how to turn joint ventures into gold for their partners. Businesses naturally gravitate towards successful businesses. Remember to toot your own horn by announcing JVs through press releases and/or articles in trade magazines. As your business expands, the competition will quickly become aware of your presence, and there is a chance that powerful companies might come up with proposals of joining forces with your company.

– Be honest and open with all business transactions always. Once you have negotiated the details of the joint venture, the actual work begins. In order to keep things going, a lot of trust, understanding and expertise are needed for ongoing team building on both sides. Maintain an open dialogue and always address issues upfront before it becomes a bigger problem that threatens to break up the partnership.

These are the basic rules for joint ventures and it is ultimately up to you to see whether a deal will be successful. Learn with each joint venture deal to improve on the next deal. Deals can only be made if you go after them. With lots of hard work, you’ll develop enough expertise to be a joint venture expert and take your business to the next level.

 

Basic Models Used For Branding Plan

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Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully laid out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.

What is a Branding Model?

There are basic models utilized in the process of brand planning. Each of them will cover different scopes and aspects of the process to create a sound branding strategy. Aside from the ability to postulate methods for arriving at a specific brand idea, these models will also help businessmen understand the behavior of consumers in terms of their responses to a brand, which is helpful in adjusting old branding strategies or acquiring new ones.

All of these features are key in managing and reviewing brands, which are necessary steps that must be taken by any company in their branding efforts. These models are not directly linked but one does impact another.

Brand Positioning

This model involves your effort to create an image that will have its distinct position in the market. Firmly establishing your brand will help your target market to easily remember and opt for your line of products. This is one aspect of your brand planning wherein you must focus on creating superior brands that will eliminate your competition. Here are steps you need to look into:

*This is the step wherein you begin to identify other brands you are competing against. Then, define the parameters of your own brand against your competition. This will enable you to focus your efforts.

*Next, your objective is to introduce attributes to your brand that will enable it to stand out from competition. You must also introduce elements into your brand that will produce in the mind of your consumers or target market the perceived quality of your brand.

*You must establish a slogan for your brand that will aim to reaffirm the position and values of your brand. It aims to articulate the message of the brand and what it promises to deliver to the consumers.

Brand Resonance

Once you’re through the stage of creation and distinction placement in the market, your next step is to protect the loyalty of your consumers. To do that, you need to employ an efficient customer relation service and to provide a feedback system. This model follows from the initial steps laid out by the brand positioning methods. Now that have acquired target customers, your next aim is to strengthen the relationship between them and your brand. After all, majority of the business sales stem from repeat customers.

More than anything, this stage is where you must reinforce the messages initially conveyed by your brand. Hence, customers will remain satisfied with the level of performance and quality delivered by your brand. Are your methods consistent to the identity of the brand and its missions? Take into consideration the feedback of customers on your product and how you can build up on that relationship.

Brand Value Chain

This one is more focused on the financial impact of your branding efforts. The basic idea of this model is that the value of the brand consist in the customers, so that is where you should be focusing most of your branding strategies on.

Carefully combining these various models will provide a company a reliable perspective of the different areas involved in the marketing activity. Taking bringing all these branding steps into the formula will enable you to easily track progress or problem areas in the branding system.

Increased Brand Credibility Means Increased Sales

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What is Brand Credibility?

Brand credibility is often pointed out by marketing experts as one psychological factor that could trigger the buying impulse of consumers. However, just like with any type of triggers, it can produce a positive or negative effect. In this case, it refers to your brand’s reputation and its ability (or inability) to convert that into sales.

As a business owner, you must try to change your perspective into that of the consumers. Try to understand how you would perceive various companies and how it affects your buying decisions. Most often, consumers would opt for those companies that are deemed to be experts in their respective industries.

Other factors that affect your buying patterns would include longevity, which covers the years that a company has been in existence. This reflects their mass appeal and quality of their service or product given that it has been patronized by a certain demographic and for that given period. This is what credibility in branding is about: the perception that people have of your business or company.

Establishing Credibility

Now that you understand what brand credibility is, you must face the harder question: how do you establish it? This is even more difficult for business newcomers or business startups because there is a lot of work to be done. Aside from that, you need to continually nourish it so as to be able to maintain that credibility that you have built up for your business.

Credibility is the heart of every business. Even though you offer quality products or services, if your customers perceive your company as incapable of delivering such level of quality, then it would be of no use. It would not be able to confirm your business as a reliable choice among several possible competing choices in the market.

To produce brand credibility, you need to meet the following categories:

Non-verbal such as your logo or image,

Verbal efforts through marketing or advertising,

Mission and Vision of the business to exemplify your organization’s values,

and, Internal operations that is crucial in delivering your promises to the customer.

Following are tips on how you can build credibility towards success.

Customer Perceptions

You establish this initially by doing business that satisfies your customer. When you make advertisement claims about your product or service, you need to meet or exceed their expectation standards to be able to build that positive perception about your company. First impressions always last, so you need to make a good first impression if you want to increase market share.

Highlight Business Competence

Regardless of what product or service you are offering, you must demonstrate your expertise in that given field. Show data and statistics that serve as proof to what your company is capable of delivering. That is why most companies or websites advertise with testimonials to prove the results of using their product. When consumers see actual results, it extends from your products to your overall company image.

Consistency

As already mentioned above, establishing credibility is not a one-time process. Instead, you must also work on maintaining and enhancing it. After all, one mistake could easily trump the reputation you have built. Consistency then becomes of utmost importance in your business. It must be aligned with all processes involved in your business operations, from advertising, to the marketing, and production.

If you want to attain a certain level of standard, it must be true for all levels of business operation since this will serve to back up your integrity. Learn to follow the essentials of building and establishing brand credibility for it is one important aspect in achieving longevity.